Words make the world go round. With 6+ years of experience in everything from long-form scripting to bite-sized strategy, I build create authentic conversations between brands and the audiences that love them.
But don’t just take my word for it! Check out some examples below.
Cargill ||
SEO, Brand Voice, and Strategic Positioning
Web Content and Copy
Nosherie
Sample-Your-Way-To-Success startup Nosherie struck gold with their gamified app, but struggled to convey their unique value proposition to clients and customers. In came a full website overhaul, optimized and tailored to taste-makers and the brands that feed them.
Coming Soon: Reskued
The world needs saving, and waste-reducing network Reskued found a win-win solution for distributors and local communities: reduced cost goods, reinvigorated profits, real impact on local communities. The only problem? Making sure every zero-waste hero could hear their call.
Social Media Campaigns
How does field meet fork?
Global Comms approached our internal creative agency to elevate a campaign that they had created with an external partner. Feeling that an internal team would have a better finger on the pulse of the Cargill brand, we reimagined the campaign to focus on:
- Scroll-stopping social-first content strategy
- Genuine snapshots of Cargill consumers
- Watch-worthy content — aka no filler
Through copy suggestions and creative strategy, we created a “Grow | Nourish | Move” campaign that drove positive sentiment and enthusiasm about Cargill’s place as the cornerstone of modern food systems.
Cargill x Boston Dynamics
Humanity’s Best Friend
In Spring 2024, Cargill’s SMART engineering team was stumped.
They had been piloting an incredible tool: Boston Dynamic’s SPOT, an agile robot taking the form of a lovable dog, had helped them address issues with staffing, safety, and cost reduction in their pilot plant.
The plant team faced 3 main concerns:
- Plant workers were hesitant about potentially being replaced by robots
- Both plant workers and leadership did not understand the safety and productivity benefits that SPOT offered
- Garnering support from Executive team members was daunting
After conducting market research to better understand regional sentiments, my team got to work. I led our studio through several rounds of iterative brainstorming before I found our solution: A short, shareable video that brings viewers back to the ever-evolving relationship between man and dog, from millennia ago to modern day.
The addition of Boston Dynamic’s SPOT dog at manufacturing plants is the next logical evolution of that relationship, once again joining their best friend at work to unlock human productivity.
Through careful project management, the video finished ahead of schedule and was a cornerstone of critical meetings to garner further investment. The SMART engineering team was so happy with the final product that the video now loops in the same plant it was inspired by!
Short-Form Copy ||
Games, Rewards, Descriptions, and Campaigns.
SMS Microcopy
League of Legends
Thanks for making magic with the LCS! 
We’d 
to see your photos — share ’em on Insta or Twitter with #LCS
It was magical to spend the day with you! Share your memories using #LCS!
It was magical to spend the day together, Star Guardian! Share your fav moments by posting with #LCS!
The LCS hosted a “Star Guardian”-themed broadcast, celebrating and promoting an in-game skins line full of magic and fun. To continue to surprise and delight fans, a themed backdrop was made, and Riot requested custom SMS copy to send to fans when receiving their magical photos!
Client: Riot Games’ League Championship Series
On-Air and Graphic Copy
House of the Dragon x League of Legends
HOUSE OF THE DRAGON || A partnership between the LCS and HBO to call on the competitive drive and hunger for pop culture that is forged in League of Legends. Featuring in-game House Targaryen banners, IRL Iron Throne, and exclusive previews, this campaign helped drive a record-breaking 10 million concurrent viewers for the premiere of House of the Dragon.
The complete campaign for House of the Dragon x LCS won the 2023 MM Global Award for Best Campaign Led by Esports or Gaming
“…after a battle between Thieves and the reigning LCS Kings, it seems that you can’t keep the true heir away from the throne. And so, it is our pleasure to present a Sneak Peek of HBO’s ‘House of the Dragon’, premiering August 21st. Take a look.““Tomorrow night, the Age of Dragons begins anew with the premiere of House of the Dragon.”
“…The battle for the upper bracket continues, and as we go, war is brewing in Westeros in this sneak peak of HBO’s “House of the Dragon” – Check it out!“
SUMMER 2022
Mock-up: Worlds 2022 ||
Riot Games’ League of Legends World Championship is one of the most streamed events in esports with 6.2 million concurrent viewers cheering along across the globe.
Each year, the World Championship picks a theme to define a year of competition. While it’s a huge task to tell a whole world’s stories at once, I decided to lean into that idea for a Theme pitch.
We can share the zero-to-hero stories we love best, the underdogs, the feeling of 12.4 billion eyes on you: it’s Gonna be a Movie.
In-Client Rewards –
League of Legends
Legends Return
Opening Ceremony Silver Card Moment
Legendary LCS pros have returned to lift the trophy, and to deliver you a Masterwork Chest and Key! Keep an eye on the League client for your spoils in the next 24 hours.
Close to the Crown
Nexus Exploding in Game 2
As the championship series heats up, a little swag is in order. Check your League Client for a Masterwork Chest and Key in the next 24 hours!
And the winner is…..You!
Trophy Lift Moment
Thank you for crowning the next class of LCS Champions with us! Be sure to keep an eye on your League client for a special-edition Masterwork Chest and Key in the next 24 hours.
Client: Riot Games’ League Championship Series
Long-Form Copy ||
Hype Opening Ceremonies, Informative Scripts, and more!
Client: Riot Games’ League Championship Series
Client: Riot Games’ League of Legends Global Esports Team
BROADCAST READS SPRING 2022 || Mastercard, Grubhub, Ideo, Budlight, and Beyond!
MASTERCARD:
MASTERCARD, SPRING 2022
If you’re looking for an extra hype way to celebrate the LCS Spring Finals with us in Houston, Mastercard has you covered! They’re bringing you Priceless Experience packages featuring weekend tickets, exclusive event merch, and behind-the-scenes tours of the production. If you’re a resident of the U.S., head over to Priceless.com to check out those Priceless Experiences–quantities are limited!
KT GRIPNE || STORYTELLING AND CONTENT STRATEGY 